| MBA- Advertising and
Mass Communication |
| Advertising - Foundation
Subjects |
- Management Accounting
- Marketing management including Rural
Marketing
- Business statistics
- Human Resource Management
- Systems Managements
- Business Law
- Corporate Intelligence
- Business Economics
- Special English and Business
Communication
- Leadership laboratory
- Fundamentals of marketing
Communication
- Strategic Business Management
|
| Advertising - Elective
Subjects |
- Introduction to advertising
- Design in communication
- Problem solving in advertising - L1 &
L2
- Advertising Copy and Design
- Advertising Management
- Principles of Marketing - L2
- Advertising Copy and Design
- Interactive Marketing Communication
- Communication Research
- Marketing Communication
- Media Relations
- Advertising and Psychology
- Advertising Lab
- Communication Internship
- Video Production for Advertising and
Programme - L1 & L2
- Advertising Media Planning and Buying
- L1 & L2
- Creating Broad Cast Advertising - L1 &
L2
- Advanced Promotional Writing - L1 & L2
- Graphic Design - L2
- Portfolio Development for Advertising
- L2 & L2
- Branding and Identity
- Media Arts
- Film
Appreciation
- Media
Practices
- Multimedia
- Film
Appreciation
- Journalism Studies
- Photography
- Publishing
- Printing
Digital Technology for script writing
(video / music / photography, etc).
Television studies / video/ TV production
(fiction / documentary / experimental),
Radio
Multimedia studios - Music
technology and editing
Story boards, sound design, written
exercises, special effects
|
| Mass
Communication - Foundation Subjects |
- Introduction to the communication
Process with the Mass Media Indian /
international audience / development
structure / function / cultural impact of
the mass media
- Media writing - (prerequisites) -
keyboard proficiency at least (35 w/min)
Preparation of written materials for dis.
communication through mass media emphasis
of Informational and progressive
communication.
- Advance Media Writing Visual
Communication - Strategies for design
Development Production of Media programmes
using advanced computer and video system
- Foundations of Advertising - Theories
and Principles of advertising their social
and economic roles.
|
| Mass Communication -
Elective Subjects |
- Publishing and Editing
- Communication Design
- Film and Television
- Creative Writing
- Arts and Cultural Management
- Creative and Advertising
- Strategic Communication
- Graphic designs
- Visual Communications
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