Acquire a twin degree while you save a whole year!
“We are leaders of a change in the way management education is delivered to aspiring students. We will continue to lead innovatively”.
MEDHA BUSINESS SCHOOL with a reputation for world-class quality education and research offers four-year Integrated BBA- PGPM Programme. This four year programme delivered through eight semesters adds another dimension to management studies where students equip themselves with skills through rigorous and relevant business education that enriches their academic life and enhances personal development.
About the course:
This Integrated BBA- PGPM degree programme aims to give students a firm grounding in Business & Management studies and to develop a critical understanding of management in the framework of business activity. It is a rigorous four year programme, the completion of which not only will be a significant special achievement, but a key part of moving forward in reaching their professional goals.
This four-year integrated programme is designed to provide a balance of academic theory and practical application, equipping you with the skills to handle the challenges faced by today’s managers.
Structure of the Programme
The four year BBA- PGPM requires students to successfully complete a minimum of 40 modules (160 credit units) for to receive the BBA- PGPM qualifications. The sessions will begin in July every year.
You will study the principles of economics and how they impact on business, law, and the role of accounting in business reporting and decision-making. You will then explore a range of business functions including human resource management, IT,marketing and finance.
In your final year you will focus on strategic issues and select your specialization modules in a particular area of business.
PROGRAMME PARTICULARS
Semester – 1
Semester – 2
Principles and Practices of
Management
Organizational behaviour – 1
Business Language
Organizational behaviour – 2
Business Mathematics
Business Environment
Computer awareness
Business Communication
Business Statistics
English-1
Semester –3
Semester –4
Marketing Management – 1
Management Information
System -1
Managerial Accounts – 1
Financial Management - 1
Human Resources
Management – 1
Production and Operations
Management – 1
Business Law – 1
Advertising and Operations
Management – 1
English – 2
English -3
Self effectiveness
&Interpersonal Communications
Semester –5
Semester –6
Marketing Management -2
Management Informational
System -2
Management Accounts -2
Financial Management -2
Human Resource
Management -2
Production and
Operational Management -2
Business Law -2
Advertising and Sales
Promotion -2
Fundamentals of
International Business
Research Methodology
English 4
Semester –7
Semester –8
Business Policy& Strategy
74- Corporate Ethics& Governance
Leadership Training
75- TQM
Industries Competitive Analysis
76- Entrepreneurship (w/s)
Specialization 1.1
Specialization 1.3
Specialization 2.1
Specialization 1.4
Specialization 1.2
Specialization 2.3
Specialization 2.2
Specialization 2.4
Specialization subjects
HUMAN RESOURCE MANAGEMENT
Recruitment Training Development
Performance Appraisals and
Compensation Management
Employee Relations Management
Organizational Culture and Development
International HRM
FINANCE
Security Analysis and Portfolio Management
Bank and Institutional Finance
Fiscal Policies and Taxation Management
Strategic Finance
Project Finance and Project Appraisal
MARKETING
Consumer Behaviour
Business Marketing
Retail Marketing
Services Marketing
Sales and Distributional Management
Marketing Logistics
E-Marketing SCM and DCM
Advertising Management
International Marketing
INTERNATIONAL BUSINESS
International Marketing
International HRM
International Finance
International Environment and Trade
International Economics
International Law including Law of Customs
International Culture and Business Ethics
Multinationals Mergers and Acquisitions
ADVERTISING AND MASS COMMUNICATION
Client Servicing Management
Advertising and Brand Management
Copy and Editing
Production Techniques
Event Management
Media Management
Psychology of advertising
Communication design
Visual Merchandising
IT STREAMS
System Analysis & Design
Software Engineering Management
Database Concepts & Administration
Enterprises Resource Planning & Business
Process Re-Engineering
Electronic Commerce
E-Business Strategies
ENTERPRENEURSHIP & ENTERPRISES MANAGEMENT
Family Business Management
New Venture Creation & Development
Small Business Policy and Procedure for Establishing
